The journey for founder and editor Hollie-Ella started just under three years ago with a rather spontaneous country lifestyle blog originating from the heart of the South Downs.

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In April 2017 Hollie made the bold decision to take her blogging full time to pursue her ambitions of creating a totally new printed publication written for the end user by the end user. Then in July 2017 Hollie launched the first issue of her new and unique magazine; then It's A Country Life which resulted in an international sell out.

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Following the success of the launch issue the business has since rebranded to become; In The Country.  The rebrand has opened up so many new doors for both Hollie-Ella and the magazine, with seemingly limitless possibilities for future growth. 

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Almost nine issues on, whilst In The Country is still very much a small scale business operating from Hollie-Ella's home in West Sussex.

Hollie-Ella explains how, "we are lucky enough to work with professionals up and down the country. We have also recently embarked on a search for a future Business Partner which we feel is the right direction for the business and also the magazine. I cannot wait to see how that unfolds." 

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Hollie-Ella and In The Country were chosen as one of ex-Dragon's Den star, Theo Paphitis' Small Business Sunday Winners in January 2018, which has been a huge accolade for Hollie and the business.

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Xo